Reebok has been named an International CES Innovations 2014 Design and Engineering Awards Honoree for the Reebok CHECKLIGHT. This clever skull cap is designed to monitor the level of impact on an athlete, before continuing to play, this is not all the skull cap is designed to do check it out here.
Awards, Branding, Gadgets, In the News, Inspirations, Product Design, Technology
Tagged Athlete, CES, design, Fitness, Health, Innovation, Reebok CHECKLIGHT, Skull Cap
The new 3D mapping technology from Google is called ‘Project Tango’. Installed on a mobile phone device it uses sensors, that create an in-depth 3D map of your surroundings. There are numerous possibilities for Google to use this software,have a look at their website for full details here. At Creative Action Design, our favourite idea for this technology is, the use for the visually impaired. It will make their life a whole lot easier.
Branding, Gadgets, Graphic Design, In the News, Inspirations, Interior Design, Product Design, Technology
Tagged 3D, 3D Mapping, Google, Mobile Phone, Project Tango, Sensors, Software, Surrounding, Visually Impaiored
Here at Creative Action Design we love to know whats going on in the world of technology. The consumer electronics show helps us to do just that. From the new LG curved phone, to flying drones, CES has it all. We have found this great blog post talking about some of the new designs here. Time Tech says there is 8 trends to watch out for this year read there post here.
Advertising, Architecture, Awards, Branding, Exhibition, Fashion, Film, Gadgets, Graphic Design, Illustration, In the News, In the Office, Inspirations, Interior Design, Luxury, Music, Product Design, Technology, Trends
Tagged 3D, CES, Consumer, Curved Phone, Electronics, Exhibition, LG, Show, Technology, trend
We here at Creative Action Design have all owned a pair of Reebok trainers or know someone that has. The brand is internationally recognised, and has been going since 1890, a long time indeed.
Did you know the name was acquired from the Afrikaans spelling of rhebok which means a type of African antelope or gazelle?
Reebok have cleverly introduce their new logo, as a symbol not a logo. The new Delta symbol signifies the change in Reebok in three different ways, physical, mental and social. Matt O’Toole, the Global Head of the company says “Reebok are concentrating on one sport which is fitness, we want to get people out of the habit of being sedentary and doing what they should be doing and exercising” This has changed the whole perspective of Reebok, the story behind Delta is very engaging, and memorable, it certainly might get the laziest of people up and moving. After watching the advert curiosity got the better of us we wanted to find out what was inside them red shipping containers to save you the trouble we have added the photos for you that we found here.
Advertising, Branding, Fashion, Film, Graphic Design, Illustration, Inspirations, Product Design, Technology, Trends
Tagged African, Afrikaans, Antelope, brand, Branding, fit, Fitness, Gazelle, Health, Lifestyle, Reebok, Reebok Delta, Trainers
Oh the mobile phone! Broken screens, lost signal, batteries dying, sometimes our mobile phones are just plain and utter annoying. But what would we do without this great invention? Here at Creative Action Design we have found a great video created by Amrit Pal Singh, containing the timeline of some of these amazing phones, check it out below.
Did you know that Martin Cooper is the man responsible for inventing the first portable cellphone? Martin worked for Motorola, and also made the first portable cellphone call to a rival at another telecoms company-how funny! To know more about Martin Cooper watch his interview with the BBC here.
Awards, Branding, Gadgets, Inspirations, Product Design, Technology
Tagged Amrit pal Singh, BBC, Cellphone, Communication, Connection, Martin Cooper, Mobile Phone, Motorola, Phone, Telecoms