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Tokyo’s Miracle Homes

Japan – a country known for its cutting-edge design, but maybe not so much its architecture. However, photographer Jérémie Souteyrat believes that Japanese architects have a rising new platform for experimentation – tiny plots of land.

“Inheritance taxes [in Japan] are so high that children often have to sell half the land to pay them. That’s why homes are so tiny now,” explains the photographer. To add to this, most Japanese homes last for an average of 25 years, providing frequent opportunity for changes in architecture and design. Jérémie’s new photographic book – ‘Tokyo No Ie” – documents the marvellous feats of compact housing architecture that can be found hidden along the streets of Tokyo. Not necessarily small structures, many are ingeniously designed upwards to make the most of the impossibly small land spaces.


Jeremie-Souteyrat-Tokyo-No-Ie-2 Space2_1Space3Tokyo no ie (Tokyo houses)Space1 Space5


Source: WIRED

Architecture, Photography, Sculpture, Trends, Uncategorized | Tagged , , , | Leave a comment

The North Face’s Pop-Up Experience

Think you’re quite an adventurous, outdoor type? Chances are The North Face will stock everything you need for your next adventure…and possibly a bit more at their South Korean pop-up shop. The brand have created a brilliant experience within their new store, which holds a selected range of clothing, but also boasts a climbing wall to playfully enhance the mindset of the customers who come searching for their outdoor gear. However, the climbing wall isn’t just a mere decoration and comes in very useful when the floor disappears before their eyes!

The video released by The North Face shows how their store comes to life and immerses unsuspecting customers in an exciting survival experience, inspired by the brand’s projected lifestyle. We think that the campaign entitled ‘Never Stop Exploring’ is great fun (if not frankly terrifying), and really encourages interaction with the brand, creating an awesome, memorable experience.


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Source: Design Taxi

Advertising, Branding, Interior Design, Technology, Video | Tagged , , , , | Leave a comment

The Nobel Prize by Country

Following the inspiring achievements of this year’s Nobel Prize winners, Reuters have released a beautiful infographic showing a visualisation of Nobel Prize distribution by country, since 1901. The infographic depicts the amount of Nobel Prize winners by country of origin, with links to the various awarded categories. USA is home to the most Nobel Prize laureates, with the UK second – however, across the world 876 Prizes have been won collectively!


screenshot 2014-10-08 06.33.01


An infographic showing a more in-depth view of Nobel Prize Physics Laureates was also released, providing another simple way to represent winners by country.


screenshot 2014-10-08 06.38.23


Source: Business Insider





Awards, Graphic Design, In the News, Info Graphics | Tagged , | Leave a comment

The Six-Mile Pencil

Duo Mat and Ben Lyon have come up with the concept of the ‘Six-Mile Pencil’. Containing six miles worth of lead, the pencil encourages people to pick up this marvellous but under-used instrument, and draw again – while visibly mapping how far they have drawn. Their Kickstarter project has not only drawn the attention of the public, but also attracted well-known artists and illustrators who have volunteered to create six-mile artworks, which are given as rewards to one lucky pencil-buyer. Previously Jon Burgerman created a one-off artwork, and this month’s artwork is being created by award-winning artist Roanna Wells, who will also create a one-off piece for the campaign. Check out the Kickstarter Campaign here.


Source: Kickstarter

Art, Branding, Product Design | Tagged , , | Leave a comment

Google Maps’ Virtual Exploration…by Camel

The team behind Google Maps are constantly developing their outreach across the world, aiming to make even the harshest landscapes accessible at the click of a button. They try to blend into their environment when mapping their photographic Street View mode, without disrupting the landscape. So when exploring the sands of the Arabian Liwa Desert, they installed their ‘Trekker’ camera on the back of a camel! The desert area is one of the oldest sites in the United Arab Emirates and holds the Liwa oasis, which was once home to many tribes who developed local trade routes, and used the rich natural resources to build their lifestyles. Now, the oasis is a difficult place to find but has been brought to life through authentic imagery on Google Maps. Its almost as if you were exploring the beautiful landscape riding on a camel or something…!

3Q6A7167 Screen Shot 2014-10-06 at 6.09.03 PM Screen Shot 2014-10-07 at 6.31.59 AM

Source: Google Maps

Gadgets, Photography, Technology, Travel, Video | Tagged , , , , | Leave a comment

Greenpeace Vs. Lego Vs. Shell

Last week brought the news that toy manufacturer Lego will end its 50-year partnership with oil giant Shell. Why? Because environmental organisation, Greenpeace created a clever parody video that took social media networks by storm. Almost playing the partner brands off against each other, Greenpeace utilises Lego landscapes and characters to raise awareness of Shell’s plans to drill for oil in the Arctic. The video cleverly plays on people’s emotional connections with the Lego brand, adding power to an already ‘difficult to watch’ video – no one wants to see such familiar childhood toys being submerged in Arctic oil, least of all the Lego company!

Greenpeace’s successful three-month campaign not only led to the end of Lego’s partnership, but majorly increased awareness of Shell’s mission with those that previously had no interest in environmental issues, but were engaged through Lego. Some people argue that this is an insignificant step in targeting issues with oil companies, and that the main problem hasn’t been tackled. However this might be a small change, but it is definitely a big step on the way to inspiring awareness and change in the public regarding environmental issues. From a design point of view, the campaign perfectly demonstrates the powerful influence for change that social media can engineer for some of the world’s biggest brands.

Source: VICE

Advertising, In the News, Science, Video | Tagged , , , , , , , , , | Leave a comment