QR stands for ‘quick response’ due to the nature and speed in which your smart phone can read them. They are designed and increasingly being utilised by advertisers on static media such as billboards, magazines etc to act as a gateway to digital media.
The codes are all over Japan, you could probably use a smart phone from space,take a snapshot and get a coupon because they are so commonplace. There was 42.1% growth in USA in Q3 2011 with companies looking for new ways they can exploit this old technology. QR codes have been around for a while, even in the 90′s. The fact they are only just catching on now suggests the rise of digital media whether it be on the internet or on smartphones, has allowed the QR code to become increasingly practical as a marketing tool that connects and excites. View the full infographic here.














