Water bottles are arguably one of the everyday products that we can’t live without. In recent years, scientific research has led to increased awareness about issues of recycling and health risks of re-using BPA plastic water bottles. This, in turn has led to developments in bottle design – something that the Kickstarter-funded Memobottle has taken one step further. Not only using durable, dishwasher-friendly, BPA-free materials, the bottles are flat (yes, flat!) allowing flexibility in how you carry them. Designed to complement your daily office equipment, this flat-packed bottle is pretty cool and exhibits a great balance between environmental design and stylish convenience that fits neatly into your briefcase.
See the video and pledge here: Kickstarter
Sources: Kickstarter, Gizmodo
High-tech sports-brand giants Nike have collaborated with TEAGUE on a project that explores the effects of air travel on athletes. “Air travel often hinders athletic performance due to the impact on physical, physiological and cognitive functions,” said TEAGUE Creative Director, Philipp Steiner. “When professional athletes travel across multiple time zones their team is statistically more likely to lose—the Athlete’s Plane essentially levels the playing field.”
The outcome has been a conceptual, luxury airplane environment, designed to minimise the tiring effects of air travel on athletes, and to help them re-energise before games and matches. Scientific research has influenced features such as spacious suites, massage tables, muscle-relaxing armrests, and incorporation of mood lighting to maximise ‘sleep, circulation, recovery and thinking’. There are definitely some really exciting ideas for this futuristic, ultra-slick plane environment, however some might see the concept as unnecessary. Innovations in plane environments already mean that many planes cater for those wanting comfort; and with many athletes already receiving star treatment on land, do they also need customised luxury environments in the air?
Source: The Design Air
The iPhone 6 and Apple Watch were not the only new Apple designs unveiled this week – a new custom typeface has also been released for the smartwatch! Designed to maximise legibility within the small screen dimensions without feeling cluttered, it is light, friendly and complements the slick design of the watch itself. Apple last designed a typeface in 1993, so it is an exciting development that has so far received positive feedback.
Source: Design Taxi
You don’t have to have a sweet tooth to love JWT & Mr Kipling’s new advertising stunt – Westfield shopping centre in Shepherd’s Bush was the platform for their ‘edible billboard’ to promote their recent brand refresh. The colourful poster was created entirely out of 13,360 cakes and really generated excitement about the idea of eating cake again. A great example of print-meets-experiential advertising, it engaged the public by allowing them to deconstruct and eat it afterwards! I’m sure the lucky spectators will agree that life is definitely better with cake. Those that are wanting to see it – it’s probably gone by now…
Southwest – the airline company that has proved that ‘cheap and cheerful’ isn’t necessarily a bad thing. The low-cost airline unveiled its new corporate and livery rebrand this week – opting to simplify its marque and identity, following the recent minimalism trend. Making the company’s ‘Heart’ emblem more prominent across all touch points and utilising a bright three-colour palette has made the brand seem fresher, friendlier and reflects its low-cost credentials. Southwest’s case study suggests that brands don’t always have to overhaul their image in a bid to be different; following the crowd may not be a bad decision if its right for the brand and its values!
Source: The Design Air
We are pleased to announce that Joe Kyle has joined our team in Qatar!
Joe is a marketer who has consistently delivered commercial objectives across a number of industries. He has extensive experience of working both agency and client side, starting out as a senior marketing consultant specialising in business analysis, strategic planning and brand development before moving on to senior management positions and working directly for some of the most high profile business leaders in the world of Sport and Entertainment. In 2011, Joe moved to Qatar as a consultant for IMG, the World’s largest Sports Marketing agency, before making the move to become Managing Director of Creative Action Design in Qatar.